Find the platform that fits your needs!
-(1).jpg)
.jpg)
%20(1).png){kind=logo}
.png)
OREO’s AR Hampers Festive makes Ramadan and Eid sharing moments more personal, warm, and meaningful to celebrate with others.
As one of the world’s most popular biscuit brands, OREO has been delighting consumers since 1912 and is widely recognized as a symbol of togetherness and sharing moments. True to its playful character and appeal across generations, OREO launched the AR Hampers Festive campaign, reinforcing its role as a medium to convey care and warmth during Ramadan and Eid through experiences relevant to modern audience habits.
.png)
For this campaign, OREO aimed to deliver hampers that go beyond gifts, providing a unique experience that allows anyone to share emotional messages, strengthen connections, show care, and create memorable sharing moments. The experience also needed to be accessible, engaging, and relevant for different recipients. The campaign consists of two streams: a regular campaign focused on personal gifting, and a collaboration with Grab emphasizing social impact by sending hampers to orphanages, with the main challenge being to maintain a personal, engaging, and consistent experience across both streams.
To address these needs, Assemblr developed an AR Experience that enables each hamper to deliver interactive, warm, and easily accessible personal messages. In the regular campaign, users can select recipients and message themes from three options: “Close Friends,” “Family,” or “Colleagues”, making the messages truly personal. In the OREO x Grab collaboration, the AR Experience supports the “OREO Fun Sharing” message with a social impact focus, targeting recipients at orphanages.
.png)
.png)
.png)
.jpg)