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Allianz launched a digital activation using AR technology to create an interactive invitation that reflects the innovation of the Asia Summit 2024.
Allianz is a global leader in insurance and asset management, providing a wide range of financial services to millions of customers since 1890. With a presence in over 70 countries, Allianz is recognized for its reliability and innovation, offering tailored solutions for individuals and businesses. The company is dedicated to exceptional service and sustainable practices, continuously enhancing customer experiences through cutting-edge technology in a dynamic financial landscape.
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Allianz needed a more innovative way to invite participants to the Asia Pacific Summit. The goal was to utilize digital activation with AR technology to provide an engaging and interactive invitation that embodies the event's innovative spirit.
We developed a marker-based AR invitation embedded in the email header image sent to participants. This allows attendees to scan the image directly with their devices, unlocking a 360-degree immersive experience in aerospace. This interactive invitation not only enhances engagement but also aligns perfectly with the futuristic theme of the Asia Pacific Summit.
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