BY LIZZIE PARRA

A Whole New Virtual Experience of Beauty Stores

Imagine you’re on a virtual tour, shopping your daily essential makeup products in your favorite beauty store. How would you feel?

ABOUT

By Lizzie Parra (BLP) Beauty is a local cosmetic company, founded by Elizabeth Christina Parameswari in 2016. In line with the company’s belief, which is “Beauty is for Everyone”, they make safe and cruelty-free beauty products to be applied easily on a daily basis. Currently, they’re operating several stores in 4 big cities in Indonesia: Jakarta, Bandung, Yogyakarta, and Surabaya.

THE CHALLENGE

Promoting a new branch store has never been easy. BLP Beauty also experienced the same way in 2019 when they expanded their branch store in Yogyakarta. As people are more aware of beauty nowadays, BLP Beauty sought to deliver a big impact on their target customers in a whole new experience.

OUR SOLUTION

Using Augmented Reality, BLP Beauty created a virtual tester bar to present a fresh concept for people to shop their beauty products. Designed exactly like the one in BLP Beauty Space Yogyakarta, people can simply “tap-tap” on their gadgets to take a quick tour, as well as get a discount voucher to shop their favorite beauty products!

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